Don’t underestimate the importance of CRM for corporate sales

Hard to imagine but nowadays many companies still underestimate the importance of having corporate customer relationship management solutions in their sales departments. It seems that all the benefits are obvious, costs vary from very affordable cloud-based simple and basic functional solutions to the SaaS customized platforms from well-known vendors, like Microsoft, Salesforce, and others. 

Why important?

Implementing a Customer Relationship Management (CRM) system in global sales is important for several reasons:

  1. Centralized Customer Data: A CRM system allows sales teams to store customer data in a centralized location, making it easier to access and analyze customer information across regions and departments. Whether a sales manager or director is in the office, or in a business trip, or working from home – all updates are in their laptop and smartphone.
  2. Improved Communication: With a CRM system in place, sales teams across different regions can communicate more effectively and efficiently with each other, as well as with customers. This can help improve collaboration and ensure that everyone is on the same page when it comes to customer interactions.
  3. Consistency and Eliminating Risks: A CRM system can help ensure that sales teams are following consistent processes and procedures when it comes to managing customer relationships. This can help prevent misunderstandings and keep all the history of the communications with customers (including email correspondence, phone calls, etc) in one CRM solution. You won’t lose a byte of information if the sales manager leaves the company.
  4. Better Insights and Automatic Reporting: By analyzing customer data from a CRM system, sales teams and management can gain valuable insights into customer behavior and preferences, which can help them make more informed decisions about sales and marketing strategies. Reports are generated live and pipeline is as accurate as possible for forecasting.
  5. Scalability for Efficient Growth: As a company grows and expands into new regions, a CRM system can help ensure that sales teams are able to manage customer relationships effectively and efficiently across multiple markets.

Overall, implementing a CRM system in global sales can help improve customer relationships, increase sales productivity, and drive business growth.

What’s important?

Implementing a Customer Relationship Management (CRM) system can be a complex process that involves multiple steps and considerations. However, choosing the right implementing company, preferably with sales experience in your type of corporate sales might make the process much easier and faster. Some of the important factors to consider when implementing a CRM system include:

  1. Defining clear goals and objectives: Sorting out the data mess could be a simple and important goal at the start. More ambitious ideas might include complex sales process automatization and structurization.
  2. Identifying key stakeholders: It is important to involve key stakeholders, such as sales teams, marketing teams, and customer service teams, in the implementation process. It makes sense to start with a small working group of limited key sales managers, marketing and somebody from the management team.
  3. Evaluating existing data: it is important to audit the existing data to put in CRM from the beginning and to work out sales processes as simply and transparently, as possible for ensuring that data in the system is accurate, complete, and up-to-date in the future.
  4. Providing adequate training and support: This can help ensure that users are comfortable with the system and that they are able to use it to its full potential.
  5. Integrating with other systems: This can help ensure that data is shared across systems and that users have access to all the information they need.


How much does it cost?

The cost of implementing a Customer Relationship Management (CRM) system can vary depending on several factors, including the size of the organization, the complexity of the system, the number of users, and the level of customization required.

There are several different types of CRM systems available, ranging from basic, off-the-shelf solutions to highly customized systems that are tailored to the specific needs of a business.

In our experience the basics, but often quite enough functional cloud-based CRM starts from as low as 15 USD per user per month.

Subcontractor and Team

Choosing the right subcontractor for CRM implementation is an important decision that can have a significant impact on the success of the project. Here are some key factors to consider when choosing a subcontractor for CRM implementation:

  1. Understanding the needs: Look for a subcontractor with experience in implementing CRM systems in similar industries and with similar business needs. It is important that the subcontractor has the expertise to help your company choose from a number of solutions and is not stuck to one vendor.
  2. Sales expertise: It is great luck if your subcontractor is an expert not only in the project and technical side of CRM solutions, but also has practical sales expertise. It would be able then to quickly understand your sales approaches and effectively guide your company through possible enhancements during automatization.
  3. References and reputation: Ask for references from other companies that the subcontractor has worked with and check their reputation.
  4. Communication skills: The subcontractor should have strong communication skills and be able to clearly explain technical concepts to non-technical stakeholders and suggest alternative solutions for automatization. Look for a subcontractor who is responsive to questions and concerns and provides regular updates on project status.
  5. Project management skills: Look for a subcontractor with strong project management skills who can manage timelines, budgets, and resources effectively.
  6. Technical skills: The subcontractor should have technical skills that are specific to the CRM system is implemented. They should be familiar with the system’s architecture, integrations, and customization options.
  7. Support and maintenance: Consider the level of support and maintenance that the subcontractor will provide after the implementation is complete. Look for a subcontractor who offers ongoing support, training, and maintenance services.

How GloBAS can help?

Although GloBAS International is business development and global sales agency, we have a wide experience in operating, implementation and managing number of CRMs, including MS Dynamics, Salesforce, AmoCRM, Pipeline CRM and number of others. Due to strong experience in direct and channel sales via sales teams and partners distributed all over the world – we will be happy to consult and guide you with the most simple, but effective way of global sales automatization.

Engineers from our sister company GloBAS Engineering have all necessary technical skills and  expertise to choose and implement reasonable CRM into your corporate structure to achieve sales targets, data transparency, consistency of the processes and allover stability and success.

Are you still hesitating about CRM implementation in your company? Let’s discuss it in an online call.