The GloBAS Group is an expert in international sales and communications. Our key specialisation is to develop sales in new regions, whether it is channel sales, direct sales or any combination of sales approaches required by a particular product type and market.

Let’s discuss your project in a 1 hour free consultation.


For the manufacturers of ready-to-go products we recommend channel sales in new regions. Using resellers, dealers, distributors, OEM partners - time-to-market will be much faster, easier and smoother. How to find and recruit qualified, pro-active, motivated sales partners internationally? This has been our job for over 10 years and we will be glad to help you with our proven, well-tested know-how and methodology.


For highly customised projects, products or services, which requires localisation, installations and complicated negotiations, we are glad to act as a direct sales representatives and perform both sales and account management. Direct sales can also benefit a channel partners scheme: it helps partners to be supported and motivated, and allows them to stay in direct contact with key account customers.

Channel sales

Building up international sales

We have developed an approach that harnesses years of experience in global B2B sales:

  • Analysis and selection of the sales approach in the chosen regions;
  • Identification of suitable sales partners;
  • Building-up new distribution channels;
  • Testing of the new sales approach and optimisation; 
  • Coordination and coaching of the news sales partners;
  • And much more.

International sales channel program

To get all the benefits from an international channel sales network it should be properly structured, documented and coordinated. Our services include working out a comprehensive channel development roadmap which works effectively for channel sales all over the world. Just take it, implement it and get positive results:

  • An international channels sales program description book;
  • Partner’s manual and sales guidance;
  • Forecast reporting forms and rules;
  • Deal protection approach;
  • Partner recruitment checklists and much more.

International sales partners search

How to find a qualified reseller in a new region? What if you don’t speak the local language and should into account current economic conditions? That’s a challenge, but not for GloBAS Group. We help our clients to find local partners via manual local search, according to your preferred partners’ profiles. We guarantee that we will find and provide you with a long list of potential sales partners in the chosen country, which contains 90% of all the companies working in the target sector. How does it work:

  • We discuss with you the profile of a potential successful sales partner
  • Our local project managers do a manual search and create an XLS database of potential partners
  • We contact all the partners on your behalf, introduce your company to their top management and schedule online or face-to-face meetings
  • From the whole variety of prospective partners in the market, you choose the best for your company

International sales partners coordination

Recruiting the right sales partners is just the beginning of the long journey of business development in a new region. Without proper motivation and support newly onboarded partners will hardly provide stunning results. On every step of the sales process, parners require participation and assistance from the manufacturer. We can orchestrate and manage sales locally on your behalf:

  • Sales partners coordination and support in the local language
  • Deal protection to avoid any conflicts between the partners
  • Forecasting and sales planning to provide you with regional sales pipelines
  • Key account management – personal contacts with key end-customers and users
  • Face-to-face meetings in the country, when required
  • Any marketing, PR, or certification tasks for regional business development


  •   Step 1

    Initial research

  • Step 2

    Recruiting local sales partners

  • Step 3

    Managing local sales

Estimated length of the step: 1 month

  • Market volume and market trends estimation
  • Competitors’ presence in the region
  • Regional pricing policy of competitors
  • Potential certification needs and legal procedures
  • Target marketing events, exhibitions & fairs
  • Other questions about the region depending on your requirements

Estimated length of the step: 2 months

  • Searching for distributors:
    • Setting up the profile of a successful sales partner
    • Searching manually potential partners
    • Ranking potential partners based on compatibility
  • Introduction to potential partners:
    • Creating a phone discussion scenario
    • Creating follow-up materials
    • Contacting potential sales partners on behalf of the client and introducing an offer of cooperation
    • Recording the feedback of each potential partner in an XLS database
  • Scheduling and assisting in b2b meetings:
    • Scheduling b2b meetings with the most promising potential sales partners
    • Personal assistance during the client's visit to potential partners and support during the meetings

Estimated number of hours - from 30 hours/month; 


  • Dedicated project manager for daily communications 
    • cold calling
    • reporting
    • localisation
  • Senior project manager for project coordination, management and key accounts negotiations
    • including face-to-face meetings
  • Vertical specialists on request for marketing, PR, logistics, accounting and legal issues


  • Personal communication with key accounts
  • B2B meetings and project coordination
  • Lead generation and prospects follow up
  • Onboarding, coordinating and motivating sales partners in the region
  • Localisation, adaptation and distribution of marketing materials.
  • Communication with local press, publishing articles, newsletters & press releases
  • Participation in exhibitions and fairs
  • Advertising coordination: Google Ads, training and demonstrations
  • Weekly reports on the local situation and activities in the region.

Also including:

  • Local business address
  • Direct company phone line
  • Shelf for marketing materials

Direct sales

Generating new customers

We can offer you lead generation in a new region. It can be especially helpful when:

  • Your projects are too complicated to be distributed via sales channels
  • You need to understand the feedback from the market, using a direct approach to end-users
  • You want to help your resellers with prospective leads

In this case, after a short training period, we may act as a part of your company for:

  • Contacting potential clients
  • Identifying regional business opportunities
  • Arranging meetings for detailed technical discussions
  • Coordinating sales processes and closing deals

With our help, you’ll have direct access to projects, tenders and potential clients in the region where we operate.

Representing your company

Developing a business in the new region is a complex task that includes a lot of supporting activities in addition to lead generation. However, the market might still be too unstable to establish a local legal entity and recruit full-time staff. After a short training period, we can provide:

  • A dedicated project manager to represent your company’s interests in the region
  • A senior manager for project coordination and control, as well as for key account management
  • A dedicated direct phone line exclusively for your company
  • A shelf for marketing materials, local production and distribution of marketing materials
  • Covering all the daily communications with your prospective partners, established partners, customers and sub-contractors
  • A proactive approach to changes in the local market

Our dedicated project manager and senior manager will become part of your corporate team.

We work on an hourly basis, with a minimum of 30 recommended hours per month.

Subsidiary outsourcing​

This includes all the options from the ‘representing your company’ offer, but with subsidiary outsourcing, we will also take care of the legal entity of your company in the chosen country. We are able to fulfill the following potential requirements:

  • A local full-functioning legal entity
  • Local stock and deliveries
  • Local quality control and management
  • Arranging internal logistics and customs clearance
  • Arranging internal invoices and official financial documents

Outsourcing your sales with us is up to 5 times more cost-effective, than establishing your own brunch. Chose the region with us, and we will do the rest.