Please, choose the region to expand:

Uwe Rüttgers Email me
Luiza Vafina Email me
Irina Voronkina Email me
Uwe Rüttgers Email me
Irina Voronkina Email me
Manny Djornor Email me
Maria Kotkina Email me
Japan United Arab Emirates Armenia Azerbaijan Kazakhstan Kyrgyzstan Tajikistan Uzbekistan China Russia Austria Belarus Germany Estonia Finland United Kingdom Lithuania Latvia Moldova France

We help companies to start business and to increase sales in the new regions. Our approach is to provide only practical, cost-effective and transparent results, which you can immediately use and start getting benefits from it.

Who we are

Global Business Advisory Services (GloBAS Group) – is a group of international business development experts with over 76 years accumulated experience in TOP managerial positions and practical operations for international expansion projects. Since 2006 we have pooled our resources and knowledge to help companies to expand and to conduct international business successfully.

  • 50


  • 5

    Offices in
    the world

  • 9


What we do

We are very realistic people and we will never promise you “the world”. Our approach is to help you to find a niche or a region with the biggest business perspective and to go there together, step by step.

Step 1 Preparation research
Step 2 Recruiting local sales partners
Step 3 Managing local sales
  • Market volume and market shares estimation
  • Competitors’ presence in the region;
  • Regional pricing policy of competitors;
  • Potential certification needs, legal procedures;
  • Target marketing events, exhibitions & fairs;
  • Other questions about the region on request.

Estimated length of the step:
1 month

Creating a list of prospect sales partners:

  • Discussion and creating the profile of potential successful sales partner;
  • Manual search and creation the XLS database of potential partners;
  • Prioritising of the partners;

Introduction to potential partners:

  • Creating a telephone discussion scenario;
  • Follow up materials;
  • Contacting potential sales partners on behalf of the Client and introducing the cooperation offer;
  • Recording the feedback of each potential partner in an XLS database;

Scheduling and assistance in b2b meetings in Russia:

  • Scheduling b2b meetings with the most promising potential sales partners;
  • Personal assistance during the Client's visit to partners and during the meetings' communications.


Estimated length of the step:
2 months


• Dedicated project manager for daily communications (cold calling, simple tasks, reporting, localization, etc);

• Senior project manager for project coordination, management and control. For key accounts negotiations (including face-to-face meetings);

• Vertical specialists on request for working under marketing, PR, logistics, accounting, legal issues;



• Personal communications with key accounts, including B2B meetings and project coordination,

• Lead-generation. Searching, cold calling to prospective partners, proper follow up for closing a deal;

• Recruiting, controlling and motivating sales partners in the region, keeping in constant contact
with each partner, the support and coordination of their activities, assistance in daily operations;

• Marketing. Localization, adaptation, production, and distribution of marketing materials.
Newsletters to customers and prospective partners. Exhibiting and fairs participation, etc.

• PR. Communication to local press, the writing and distribution articles & press releases. Advertising
coordination, incl. Google Ads. Arranging local road-shows, training, demonstrations.

• Providing weekly reporting about the local situation and activities in the region.


Includes also:

• Local business address

• Direct company phone line

• Shelf for marketing materials

Estimated number of hours: from 30 hours/month;


Our specialization

Automotive industry
Tools and Components
ICT solutions, software
Electrical and Electronic engineering
Defence and Mechanical Engineering
Media and Digital business
Oil & Gas
Banking and Finance

Our clients

As we realize that every business is different - we do our best to find a good balance in order to achieve success for all of our clients.




alt Germany

Working with Irina was a great joy. Especially her competence and knowledge helped to get things going forward. Also, her kindness and emphasis made daily life extremely pleasant.

Dirk Jonkers, Sales manager export EMEA & ASEAN
alt United Arabic Emirates

Irina is a true pioneer of the business. Her wealth of knowledge is key to establishing business and building reputable relationships across Russia and the CIS, and now scaling out to a global business audience. Irina is a true asset to any company and comes highly recommended.

Manny Djornor, Co-Founder at tampr
alt United States of America

I have known Irina for a year now and highly recommend her and her company. Highly competent in Sales, Marketing and Business development, and very thorough and thoughtful in making decisions for long term planning. Knows the Russian Market very well and has lots of knowledge & experience to pass on.

Adrian Booth, Channel Director at MSC Software EMEA
alt Germany

Our project with GloBAS was really good. Maria did an excellent job. I believe we’ll be able to start partnerships with 2-4 companies, so the result is absolutely satisfactory for now. I don’t know how you could have done it better. So all in one your service was excellent! Thank you very much for that!

Dmitrij Bogomolov, Sales Manager
alt Finland

We have started to work with GloBAS Group to extend our presence in Russia and find new distributors. After 3 month preparations from their side, we have had meetings with number of interesting companies and signed agreements with most perspective ones. Our target was fulfilled and we stayed very satisfied with this cooperation. 

Eero Hiltunen, Key Account Manager
alt Austria

Back in late 2017 we received the contact details of Globas Group CEO Mrs. Irina Voronkina via freinds from the industry. A few telephone calls and a very inspiring meeting - which took place in Munich - later, we cooperated on several CIS tasks for Erne Fittings GmbH.
Irina Voronkina and her team performed very professional from day one and our cooperation is not yet finished. There is a lot more to accomplish and we are committed to proceed with Globas Group as one of our partners in the CIS territory.
All the best to Irina and her team - keep pushing!

Gerold Freudenthaler, President and Chief Sales Officer
alt Italy

Working with GloBAS has been pleasant and straightforward. Since we started working remotely with them, we appreciated the diligence, efficiency and professionalism of both Irina Voronkina and her team. The meticulous organization of our business trip in St. Petersburg and Moscow just confirmed the positive impression. We have now a well screened range of potential partners and we feel we have a solid foundation for building a successful business activity in Russia. Irina has been very instrumental for us to understand the specificity of the Russian market.

Giovanni Opimitti, Sales Director
alt Italy

GloBAS Group is providing Elcon Megarad with support for business development in Russia since year 2013. GloBAS Group is a highly organized and motivated team of professionals with extensive experience in business in Russia and their cooperation is strongly recommended to all companies that want to work successfully on Russian market.

Ph.D. Eng. Luigi La Spina, Export Sales Manager
alt Italy

When Dott.Gallina looked at Russian market problems started to arise, one after the other, making our approach slower and less efficient. Then we found GloBAS Group, which had no specific knowledge of our products nor of the specific market which we tend to, but they responded very proactively and did their best to develop in short time those competencies needed for a proper market analysis. In specific, we contracted them to inspect competitors and to define which of the current players, mainly Distributors, was going to be the right Partner(s) for us. They were fast and accurate in their service, something we truly appreciated.

Paolo Aschieri, Sales and Export Department
alt UK

The L. S. Starrett Company Ltd, Jedburgh, Scotland, have been searching for sometime to channel their Power Tool Accessory and Hand Tool product range into the Russian Marketplace. After careful consideration we chose the Globas Group, St Petersburg, Russia to be our consultants, The Globas Group have identified an extensive network of top class clients across a wide spectrum of sales channels enabling us to undertake a wide range of projects across our product portfolio and we look forward to working with them further in the future as they have proved to be a very competent, reliable and trustworthy associate

Ivor Hughes, European Sales Manager Bandsaws, Holesaws and Power Tool Accessories
alt Switzerland

GloBAS Group is a superb partner when it comes to approaching the Russian market and software localization.
Irina helped us from the beginning with her expertise and made us understand the differences between the markets we already know and Russia. She has a great talent of organizing events and finding suitable partners and resellers. She is our interface to all activities and manages the partner relations in a very professional way.
We strongly rely on GloBAS Group abilities and our business relationship will go on.

Kai Noske, Sales Area Manager, KISSsoft AG
alt Italy

GloBAS Group helped us to approach the Russian market. They selected for us very interesting partners from Russia and the CIS. For a year they have continued to closely monitor and manage our marketing activities in Russia. The friendliness, kindness and professionalism of Irina make it a pleasure to work with her. We recommend, therefore, GloBAS Group and Irina to all companies wishing to discover the Russian market

Antonino Culcasi, Layer Electronics s.r.l.
alt Italy

GloBAS Group helps us to approach Russian Market. From their long experience on the market they selected for us a very interesting potential partner and important customer so we feel a good start-up in Russia for our products. Also, the pleasant relationship with Irina is a perfect base to operate in a new market.

Michele Benedetti, Research & Development Department, P. E. I. S.r.l.
alt France

Top qualities: Great Results, Personable, High Integrity. GloBAS developped for DP Technology reseller channel in Russia. They managed Marketing Operation and Channel Management for us in Russia. Irina is still Area Manager DP Technology for Russia.

David Meynaud, Channel Manager, DP Technology Corp.
alt Russia

I have known Irina Voronkina for several years. We have both worked in international business development, we have met at conferences and exhibitions around the world. Irina always expressed great creativity and positive energy. More Irina’s merits are the logic and perseverance which she showed during rather hard conversations with our counter agents in intergovernmental commissions for IT were we participated.

Director, Business Development
alt Green Prom

I had a really nice experience working together with Irina around a few international projects and she is a great professional manager.
She is detail oriented strategic thinker and has a modern approach to business development with subtle understanding in cross-cultural risk behavior.

Dmitry Zelenkov, Managing director
alt Russia

GloBAS Group helped us to search and establish agreements with equipment suppliers in the very specific oil&gas projects. We reached our targets and were fully satisfied with the result of the work, which was done sometimes in quite time-pressure conditions. We still continuing cooperation with GloBAS on a time-to-time basis.

Dmitry Tokarev, Commercial Director of Gorizonty Rosta Ltd.
alt USA

Irina Voronkina worked with us to arrange and market a channel development workshop for ISVs in Russia, and she was a pleasure to work with. She has a strong background in channels and brings a high level of professionalism and integrity to her work.

Harald Horgen, CEO, The York Group (colleague)
alt Germany

Irina Voronkina has a deep knowledge and experience in the field of international sales and marketing. She operates with integrity, enthusiasm, and diligence and also can easily bridge the diversities across different business cultures. Her experience, communication skills and knowledge of the Russian market made her an expert in her field. It is always a pleasure working with her.

Uwe Ruttgers, Founder and CEO,
alt Marketing Development Center

In 2009 I graduated the course “International Marketing Strategy” at MDC Group/International Management Education (IMR) Oy, this period Irina was the tutor of our group me including. Irina showed herself as a talented tutor able to make complicated things to become clear for understanding, giving good advice for exams to prepare, which is very appreciated – thanks.

Olga Bleykhman, Student on course "International Marketing Strategy

Our team

Irina Voronkina
alt alt alt

I recommend all of our customers to try and use all of the GloBAS group experience and expertise - to open and win over the new markets smoothly, fast and effectively.

Uwe Rüttgers
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Partner, DACH

Based on my business expertise of more than 18 years I provide our customers with proven strategies for establishing a branch or representative office and finding new clients in the German market. I'll be glad to help you personally to achieve optimal results in Germany!

Fabio Chiarini
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Partner, Italy

Withe over 10 years experience in sales and business development, I will be happy to bring your business in Italian market in the fastest and most effective way

Manny Djornor
Partner, MENA & APAC

Extensive global business development and sales management experience working with growing technology-based start-ups. Has a strong passion for building brands and taking on new projects.

Francois Michalon
alt alt alt
Project manager



In Russia

191186, Saint-Petersburg,
Nevsky pr. 21, Office 503
Phone: +7 (812) 363 45 75

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In Europe

80539 Munich, Germany
Maximilianstraße 13
Phone: +7 (812) 363 45 75

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